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The Entrepreneur’s Survival Handbook: 52 Insightful Pointers From An Experienced Entrepreneur
Being an entrepreneur is risky. USA Today has written that “only 1 out of 5 new businesses survive past their first year of operation.” Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive.
The Entrepreneur’s Survival Handbook covers challenges entrepreneurs face that are not common knowledge or even discussed. It includes essential topics such as these: – The wisdom of hiring friends and family – The importance of an employee manual – Overcoming the fear of such a big undertaking – How to read a room – Solutions to potential problems.
The handbook features 52 pointers for entrepreneurs, one for each week of the year, to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.
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Reviews
“You don’t jump into a raging river without a life vest. This book is your life vest! I COULD NOT PUT THIS BOOK DOWN! Derreck offers priceless advice from his own business experience, saving you from potential land mines. Derreck has covered almost every business scenario that an entrepreneur could encounter, and has articulated his personal experiences in a candid, easygoing style. If you are thinking about starting your own business, my advice is: GET THIS BOOK!”
– Brian B.
“I like the summary approach to identifying potential traps. Some items you may know about, but it is good to have verification from an independent experienced source.”
– Doug D.
“What a great book for anyone that either is or is thinking about being an entrepreneur. Read it through once for its great content and keep it on your desk so you can use all the tips and antidotes contained in your Ford’s book as a reference. Well done!”
-A. Jackson
There are lots of books out there that tell you how to start a business. There are tons of books out there that help you think about and vet business ideas. And there are a lot of books out there are individual facets of business. This book isn’t about how to GET in the game. This book is for the inevitable moments once you ARE in the game, when things start to go awry/not-as-planned/i-didn’t-see-that-coming/wait-what’s-happening-here/how-do-i-even-think-about-this. This book is for those moments when your train is moving, it’s not headed in the direction you want or need it to be, and you want advice/thoughts/reflections from someone who has been there before. THIS is the Entrepreneur’s Survival Handbook. The author does a great job of balancing the focus on the mindset of the founder, the founder as a leader and the team/organization. Sometimes the answer is staring you in the mirror, sometimes the answer comes down to an operation, process or mindset of the team and the organization. And sometimes, the answer just requires taking a step back and reflecting. Getting in the game is one thing and there are tons of books out there to help you do that. The Entrepreneur’s Survival Handbook is all about keeping you in the game once you’ve decided to truly make the leap.”
-Nadiyah
“I see this book as not just a book for entrepreneurs but also Sales, managers, and life. Well written!”
– Bob
“I have the added benefit of knowing the author for many years. What he shares in his book is exactly what he’s experienced…and he loves to help others. I do believe this is a great book for those who are thinking about entering the entrepreneur’s space…it ain’t easy! Derrick can help you avoid some of the pitfalls. His experience and passion shine through in this book and it’s like spending some private quality time with him on his patio. Take advantage of it!”
– Douglas B.
“The author, Derreck Ford, shares his wisdom accumulated over a lifetime of challenges and achievements, paving the way for readers to avoid many of the potholes in the entrepreneur’s path. This book is your personal Sherpa to achieve entrepreneurial survival and success”
– Tom S.
“As a retired business owner reading this book, it brought back a lot of pit fall’s that I went through. If I had a quick easy to understand reference guide to go to so I could look at situations with a different perspective. Great book Mr. Ford”
-Rick
“This is a great tool for anyone who is currently an entrepreneur or considering starting their own business. This book offers not only pointers but practical action steps that help the reader navigate the journey of starting a business. It is well laid out in small manageable chapters that help you not get overwhelmed and actually achieve your goals. Highly recommend this book!
– Shea S.
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